|These merge to provide our visitors with amazing, memorable as well as good value for money experiences. Tourism is Kenya’s 2nd highest foreign exchange earner and provides employment to thousands of people. Funded by the European Union, this International campaign, anchored by CNN on TV and through online digital marketing, will target international tourists in Africa, Europe, Asia and the Americas.
The campaign aims to rebuild the image of Kenya as a premier tourist destination and in so doing regenerate confidence and boost international tourist arrivals to Kenya from traditional source markets and emerging markets. Source: Magical Kenya We welcome you to experience the splendor and charm of Africa in this one country, Kenya.